A revolution is happening right in front of our eyes. It has forever changed the way people get information, look for services and shop. It is similar to the internet, and it could end up being even more popular than the internet.

It has increased traffic and sales for all kind of companies, and it can do the same for your business.

What is changing the way people shop and will be more popular than the internet?

It is mobile smart phones and how they display your website!

What has increased traffic and sales for big businesses and can do the same for yours? It is adding a mobile friendly website that is optimized for mobile devices and consumers on the move.

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WITH PATRICIA RASKIN

Is your website mobile friendly? If not, what exactly are you waiting for to happen?

Think about your own behavior in the past year – how many times have you accessed a website from your Smart Phone?

And how many times have you been frustrated when you couldn’t read the text or navigate the site because it wasn’t mobile friendly? If you’re like millions of other people, that answer is a lot!!

MOBILE FRIENDLY and THE RESEARCH

Is your website mobile friendly? If not, what exactly are you waiting for to happen?

Think about your own behavior in the past year – how many times have you accessed a website from your Smart Phone?

And how many times have you been frustrated when you couldn’t read the text or navigate the site because it wasn’t mobile friendly? If you’re like millions of other people, that answer is a lot!!

According to Comscore, over 60 million people in the U.S. own Smart Phones. All the major Smart Phone platforms, especially Andriod, continue to gain subscribers at a rapid rate. If current sales trends continue at their 2010 pace, it’s possible that 50% of mobile phone customers will own a Smart Phone by the end of 2011. Yes, you read that correctly, 50%.

Heck, even my 70 year old Mother-in-Law has a Smart Phone — and she loves it.

Still not convinced? Morgan Stanley research estimates that by 2015, mobile web will be bigger than desktop.

That’s a lot of people accessing the Internet via their mobile phone. In fact, daily Internet usage via handheld device jumped from 29% in 2009 to 43% by the end of 2010. As more and more Smart Phone users are added each day, it’s easy to see the value of having a mobile friendly website.

12 reasons to create a mobile version of your website

1. A mobilized website loads onto a smart phone in seconds not in minutes. What do you do when a website doesn’t quickly load onto your phone? That is what is happening to you if you’re not mobilized.

2. How crazy do you become when you can’t read the font on a non mobilized site? Do you really think anybody can read a 4 point font on a screen that is a total of 4 square inches? That is what your site looks like if it is not mobilized.

3. How much fun is it to navigate from side to side or scrolling up and down on your 4 square inch screen with a non-mobile site? A mobilized site is easy to navigate and helps you to quickly find what you need. SPEED is the key. It is also what your customers expect. They will not wait.

4. According to research conducted by Yahoo, The Gartner Group and Forrester Research, consumers are now using their mobile devices to research, shop and browse as much as, if not more, than their computers at home or at the office.

5. According to this same research when your site is not mobile friendly your prospective customer will find a competitor where they can easily see and navigate the site for the information they are trying to find.

6. With a mobilized web site you will be giving your current clients a much easier way to refer business to you by simply forwarding your web address. And they will be doing it the way we are all living our lives now, via a text message or from smart phone to smart phone.

7. When doing your business networking you now have a field tool to support your marketing efforts. Right then and there ask your potential client or customer to go to the mobile version of your website. Why ask them to wait to log onto your site from their home computer? Create a positive first impression immediately!

8. Your brand will be reinforced by every customer that can actually navigate and easily see the information on your mobile site.

9. The data indicates that traffic to businesses with a mobile friendly site have increased over 50%. That is just the beginning, though, as more and more consumers get access to the mobile web, more will be visiting websites that have been optimized for smart phones.

10. The most profitable way to add sales is by getting your current customers to buy from you more often. A website that is mobile friendly is also customer friendly. It builds loyalty as your customers find the information they need, when they want it on their smart phones.

11. Overall, your new mobile site will find many, many ways to make your customers happier, and that of course, will make you even happier.

12. The timing is perfect for you to add in a mobile website into your business. And, it doesn't have to cost you an arm and a leg to get a one. Our team has solutions that will meet your budget.